Motel was spawned of a husband and wife partnership, established over a decade ago in the brand’s UK homeland. Will and Andrea owned a store in Bristol, England that stocked a kooky mix of US Thrift that they chose for its wacky, stylish prints and cuts. Whilst on seasonal buying trips to the States - staying in roadside motel after roadside motel - they realised the ‘workable’ pieces from the bulk bought vintage deals weren’t cutting it anymore. It dawned on them that they should to develop their own collection that could feature the store’s signature vintage prints but in super flattering cuts and colours. MOTEL was born.
SNAP FACTS
- Renowned for fast, fun fashion, MOTEL drops 4 collections each year.
- Founder Will sources his inspiration from around the globe, through a street-smart network of style-setters who can spot a new trend from a mile away.
- Still Top Shop’s number one concession label, outselling every other brand since partnering with the store.
- Newest kid on the Motel block is girl about town, Oslem Esen – ‘Children of The’ designer, Ksubi collaborator and singer songwriter extraordinaire. She is creating the new season campaigns and will work alongside the design team to deliver the infamous, on-trend Motel look for which the brand is renown.
- Motel’s been killing it in the States since launching there late 2009. Already creating havoc with NYC’s blogger community, who are loving Motel’s unique, quirky-cool styling.
- Re-emerged as the label to love (again!) after featuring regularly on UK hit show, Skins which features the kids of Bristol on the rampage around town. Tribe leader Effie and the twins are all on-screen fans of the local label, choosing to wear MOTEL’s prom style and body con dresses to every club in town
WHY SO SPECIAL?
- MOTEL is speedy street cool for quirky girls
- Its print based and conspicuous – not for wallflowers
- The Fashion Press love it for its celeb factor and consistently chic collections
- Pocket Friendly – today’s investment, and tomorrows, and the day after
- All about the Dress - Prom, body con, slouchy, embellished, shoulder padded, LBD
- Perfect for Festival season – an on-trend combo of hippy boho chic, pair with wellies and a knitted sock, or a chunky boot, a legging and an armful of bangle candy, and dance the winter away
